I went in and spoke with Mark Hames at 2nd Amendment today. FYI they personally drove up to Pahrump to the Armscor factory/warehouse to pick up that .22 LR ammo. the price is as low as possible, they are not charging for the shipping, and there is a marginal markup (directly from their invoice) and there is no price gouging happening at the retail level in this case.
People forget to realize that a typical shop owner has to pay overhead, including rent, payroll, insurance and advertising. And in this case, a nominal monthly fee to the forum as well.
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I learned the hard way when I had a Harley shop in So. Cal.
I had 5 full time mechanics, a complete line of fluids and apparel, and most of the more popular parts and accessories. But if I charged 5% more for an item than someone could get through a catalog or online . . . even if I had it in stock and the customer could get it right then . . . I was still 'overpriced'! (Never mind that my overhead included the normal business expenses as noted above, plus also specialty tools like a mill, lathe, lifts, flywheel truing stands, frame racks, tire machine, etc.)
And we offered free towing to the shop if a bike broke down! Even picked up a couple bikes and their riders in Laughlin one time, no extra charge!
(My shop was in Santa Clarita, CA.)
Yeah, I know, not the best business plan, but our loyal customers were worth it!
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One time, Corey Ness needed a part on his way to the Love Ride. He expected it for free since his dad was Arlen! HAHAHA!!!!!!!!!! We made him pay . . . normal price . . . but should have charged extra for his attitude! :001_rolleyes: